If you want your site to attract the right visitors, it is important that you are easy to find via Google. Think, for example, of potential customers for your webshop, or visitors from the area in which your company is in. The term 'SEO' often comes into play in such cases, which stands for Search Engine Optimization. It means that Google will rank your website high in the search engine if you follow a few 'rules'. There is a very complex algorithm behind the search engine that determines which websites rank high in Google and which do not.
Even though TransIP does not offer SEO services, we have listed a number of tips for you that can help you to make your site easier to find.
When you manage a Wordpress site, you can install various plugins for this, such as the widely used Yoast Seo plugin. This plugin helps you to improve your SEO results, and gives you a score based on the things that Google takes into account. If you get a green result from Yoast, it means your site is more discoverable!
Even if you do not manage a Wordpress site or do not want to use a plugin, there are a number of steps you can take to make your site easier to find.
Sitemap on your website A sitemap is a page or document that contains links to all pages of a website, which are usually sorted by subject or relevance. A sitemap helps visitors and search engines to find specific pages on your site. This allows search engines to better 'read' your site. You can create a sitemap for your site here.
Keywords It is important to determine which keywords are important for your site. These keywords are the words you would like to be found by on Google by potential visitors or customers. Google bases the results in part on the words and phrases you use on your site. Therefore, make sure that you use a lot of variation in texts in which the keywords that are important to you are used. The use of structure is also important. When formatting your text, also consider the use of subheadings and titles in the right places.
Google itself also has an overview with guidelines and more information, which can be found in the Google SEO Starter Guide.
The optimizations you make to make your website more visible in Google often also have a positive influence on other search engines such as Bing and DuckDuckGo.
Should you have any questions left regarding this article, do not hesitate to contact our support department. You can reach them via the ‘Contact us’ button at the bottom of this page.